How to promote and drive traffic for the Double 11 sales event?

     Every year during Double 11 is different, and this year is destined to be unique. Due to the impact of the pandemic in the first half of the year, offline stores such as supermarkets and shopping malls have been affected, leading to a rapid shift in consumer behavior towards online shopping. Consumers have transitioned from 'picking and choosing' in physical stores to 'scrolling and clicking' on their phones.
     For major brands, this year's competition during Double 11 is particularly fierce! How can one stand out in this marketing battle? Are there any good marketing cases to learn from? Let me tell you quietly, there are many exciting marketing cases for Double 11 produced by Tezan! Brand crossover, national trend power, cultural revival, current hot topics, offline interaction, KOL matrix, ACG (Anime, Comic and Games) culture... endless creativity with novel and interesting gameplay and high-conversion content marketing are all covered by Tezan.
     Let me share a few impressive marketing cases from the Tezan platform that are especially suitable for Double 11.

1. 'Brand Crossover' Marketing Case
Interesting crossover products can easily attract consumers' attention. In terms of gameplay, multiple brands achieve a '1+1>2' marketing effect through joint activities. For example, customized products and pop-up stores are common practices in brand crossover.

2. 'National Trend Power' Marketing Case
In recent years, 'national trend' has gradually become a symbol of individuality and fashion. The younger generation has an increasingly strong sense of identity and pride in traditional culture and domestic products. Marketing activities labeled with domestic goods often gain spiritual recognition from consumers.

3. 'Cultural Revival' Marketing Case
Appropriately utilizing elements of traditional Chinese culture can greatly enhance brand tone and achieve ideal exposure and attention; using classic Western paintings is also an endlessly usable material.

4. 'Weibo & WeChat' Marketing Case

'Seizing the Weibo & WeChat public opinion territory can bring more traffic to the brand.'

'To summarize common Weibo gameplay: #Interactive Topics#, UGC production, KOL matrix, celebrity collaboration, lotteries;'

'WeChat gameplay: H5 pages, long articles.'

'5. Short Video Marketing Cases and Dynamic Poster Marketing Cases'

    'In the ever-evolving gameplay of Double 11, how can brands find unique ways to stand out? How can they tailor a marketing chain that integrates product effectiveness for their brand? Focus on three metrics: voice volume, traffic volume, sales volume; seize the opportunity during Double 11 to achieve a marketing victory.'
'This year's marketing KPI is stable! For more information please follow us; Double 11 is sincere without tricks—quality assurance at affordable prices with guaranteed service.'